Brand Kit

AB Traffic Solutions

Traffic control supply and equipment for St. Louis and beyond. Your one-stop source for cones, trimlines, signs, and work zone safety equipment.

Industry: Traffic Control Supply
Location: St. Louis, MO
Website: ab-trafficsolutions.com
Legal Entity

Above and Below Traffic Solutions, LLC

Always use the brand name AB Traffic Solutions in all marketing materials. Never spell out the full legal name in client-facing content.

Color Palette
Brand Colors
AB Orange
Primary — Orange
#F97316
PMS code TBD from client
Dark Base
Background — Near Black
#0C0C0C
White
Text / Contrast
#FFFFFF
Caution
Accent — Safety Yellow
#FDE68A
For safety callouts
Typography
Type System
DISPLAY / HEADLINES
Clear Signs. Safer Roads.
BODY / PARAGRAPHS
AB Traffic Solutions is your one-stop traffic control supply partner. From cones and barricades to trimlines and custom signage, we keep work zones safe and compliant.
Font: Plus Jakarta Sans (700-800 for headlines, 400-500 for body)
Fallback: system-ui, -apple-system, sans-serif
Services
What We Offer
Permit services are NOT being advertised at this time. Do not include permit-related messaging in any campaigns or content.
Brand Voice
Tone and Style

Industrial, reliable, safety-focused. Professional but approachable. Speak to contractors and project managers who need dependable equipment fast.

Do

  • "Your work zone, fully equipped"
  • "Reliable supply for every project"
  • "Safety starts with the right gear"
  • Use direct, confident language
  • Focus on reliability and speed

Don't

  • Don't use overly casual slang
  • Don't mention permit services
  • Don't call it "Above and Below" — always "AB Traffic Solutions"
  • Don't position as a rental company
  • Don't use "traffic management services"
Social Media
Active Platforms

Content Guidelines

Post content about work zone equipment, traffic safety supply, project photos, and product features. Avoid permit-related content.

Brand Kit prepared by Melleka Marketing