Melleka Marketing — Brand Kit
AB Traffic Solutions
Above and Below Traffic Solutions, LLC
📍 St. Louis, MO 🏗️ Traffic Control Supply & Equipment 🌐 ab-trafficsolutions.com
Brand Colors
#F97316
AB Orange
Primary Brand Color · PMS TBD
#EA6B00
Deep Orange
Hover / Accent Depth
#FFF7ED
Orange Tint
Backgrounds / Highlights
#111111
Charcoal Black
Text / Dark Backgrounds
#FFFFFF
White
Backgrounds / Reverse Text
Typography
Display
Work Zone Ready.
Inter · 900 Weight · -0.03em tracking · Headlines & Hero
Heading
Traffic Control Supply
Inter · 700 Weight · Section Titles
Body
We supply the equipment that keeps crews safe and roads moving. Cones, trimlines, signs, and more — shipped fast to your job site.
Inter · 400 Weight · Body Copy · max-width 65ch
Label
Traffic Control Supply
Inter · 700 Weight · Uppercase · 0.18em spacing · Tags & Labels
Services & Offerings
Traffic Cones & Trimlines
Work Zone Equipment
Clear Signs & Road Signage
Safer Roads Signage
One-Stop Supply
Traffic Control Equipment
⚠️ Advertising Note
Permit services are NOT being advertised yet. Do not include in any ad copy or marketing materials until cleared by client.
Brand Voice & Tone
Core Tone

Industrial, reliable, and safety-focused. Professional but approachable — we speak to contractors and site managers as peers, not customers.

Target Audience

Construction crews, site managers, traffic control professionals, municipalities, and contractors in the St. Louis metro area and beyond.

✓ Do Say
  • AB Traffic Solutions
  • Work zone supply
  • Safety-first
  • Traffic control equipment
  • Fast delivery
✕ Don't Say
  • Above and Below Traffic Solutions (always AB)
  • Rental (sales only)
  • Permit services (not advertised)
  • Cheap / budget
  • Generic safety clichés
Social Media
Content pillars: Work zone equipment in action, traffic safety education, supply highlights, job site photography, product features. Content tone matches the voice: direct, professional, visually bold with strong orange branding.
Google Ads Account
4 campaigns built (all paused): Search | Traffic Safety Equipment Sales, Search | Rentals, Search | Arrow Boards & Signs, Search | Construction & Municipal Projects. Total potential: $120/day ($3,600/mo).
Key Contacts
Joe Backer
jbacker@ab-trafficsolutions.com
Ron Jones
rjones@aboveandbelowcontracting.com
Prepared by Melleka Marketing · melleka.com · Brand Kit for AB Traffic Solutions